The first blog post for a brand new menstrual health company.
Theo Tyson, founder of trinity productions, is a thought leader in the world of fashion PR. Beyond event planning, publicity and parties, Tyson creates custom experiences for her clients.
In addition to her content presented at the 2015 PRSSA National Conference in Atlanta this November, Tyson revealed more of her tips for budding fashion PR pros in a post-presentation interview.
(I came up with the theme of "old fashioned" for this piece about press releases complete with the idea of stitched graphics I collaborated on with a graphic designer.)
Press releases, the public relations darling, are short summaries of a company’s latest developments issued to the news media. The press release is sent to reporters who then write about your company’s news (if all goes as planned). Your business gains exposure and your relationship with the media is strengthened.
As a business, you many either have no idea what a press release is good for, or you may find them outdated in the world of social media. We’re here to set the record straight in the name of all things press release.
PR efforts often crash and burn. But do you want to know how to navigate the storms of public opinion? Be authentic.
Consider the reigning likability queen — Taylor Swift. She’s constantly getting positive media attention. She’s the most followed user on Instagram, dispelled breakup rumors and made waves by skipping the AMAs this year.
Here’s how she uses PR tactics to always come out on top.
I have bipolar. Am I bipolar? The wordage and phrasing I hate? It feels that way sometimes. But not the way the mainstream opinion describes bipolar. It’s not a mood change on a whim or at the drop of a hat and then back again.
It’s not a choice to change how you’re feeling whenever and wherever. It’s not a descriptive word for a toddler, the weather or a person.
It’s a pervasive, unpredictable grip on my mind. It’s not meeting my expectations and not knowing why. It’s sadness and it’s disappointment and it’s misery when who I think I am is not reflected back to me. It’s not realizing what’s missing or what’s changed.
From decorating her dorm room with Vogue advertisements to having lunch with executives at Barneys, BYU communications grad Ashley Burnett has lived a real life version of “The Devil Wears Prada.”
With plans to simply work at an ad agency after graduation, and with no sights set on the fashion industry, Burnett suddenly found herself in the middle of New York City working as an intern for Polo Ralph Lauren.
Burnett’s dream job and career morphed from a series of unconventional opportunities.
Old Navy has completely reinvented itself. From the foam flip-flops and Fourth of July shirts to the perfect fitted pant and wearable dresses, the mass retailer is no longer just mom’s favorite store.
How did this brand, formerly on life support, transform into the go-to shop for young, modern affordable fashion?
A crash landing
Between 2006 and 2008, Gap Inc. lost $1 billion. With the recession and the takeover of H&M, Old Navy (a Gap Inc. subsidiary) could not keep up.
But in 2014, Old Navy had $6 billion in sales and almost more revenue than Banana Republic and Gap combined.
So how does a brand stay afloat on the ever-changing tide of millennial trends?
You train for months and years for only a few seconds at a time in the arena. There is no time to waste on a run as soon as the chute opens. The last thing you want is for your equipment to get in the way. That’s why, here at Frontier Roping Supply, we make sure your rope is the best one for the job. Below are rope suggestions based on your level and run type:
Having a soft rope is key for beginners. Gaining control is much easier with a pliable rope such as the 4-Strand 25’ Frontier Kid Rope. Starting out with a shorter rope that’s simple to maneuver will make a difficult skill that much easier to learn. If you’re a beginner and you want to skip the youth and kids’ sized rope, make sure the rope you choose is still soft or even extra soft.
We know and love rodeo, as a sporting event, but that was not how our favorite sport began. Here are some the top moments in rodeo and roping history that brought us to where we are today:
1. The Old West
Rodeo as we know it began as an essential part of the lives of the early Spanish settlers in the western United States. Their skill in herding cattle was noticed by the new American cowboys. The specific form of calf roping was first utilized as an efficient way to pick out the sick or injured calves from the herd. The ranch hands turned the task into a contest to see who could rope the fastest. This thrill of competition would eventually inspire the event we love today.
A big reason why I wanted to start blogging again (as in creating a new blog and not necessarily my blogging again after a month) was to have a place on the internet where I could share my thoughts about mental health and mental illness. With Robin Williams passing away yesterday and the aftershocks, I can say that a blessing out of this is the chipping away at the stigma behind mental illness. Everyone is talking about it and it seems to be the consensus that "you should not be ashamed, there is help available for you if you are struggling."
I talked a little bit about my own experience with my own illness, bipolar disorder, on my old blog but I've never gone very in depth. I think I will over time. I've been diagnosed for almost four years come September. Part of me embraces this part of my identity, and the other part feels completely trapped. I'm stuck with it for the rest of my life, unless science keeps working and miracle drugs appear in the future. My main struggle is manic episodes, which have happened four times in varying degrees of severity.
The facts are these:
As a blossoming social media expert, you know the basics. You can differentiate a tweet from an Instagram hashtag, and a Facebook video from a YouTube clip. You’ve been posting for some time now, and you’re ready to take the next step.
If you are ready to grow your audience, you need to take a long hard look at what social media platforms you are using, and who you want to reach. You think about the who, what, and why, and we’ll give you the how. It’s time to really get to know the social media family, the Platforms. Each member of this elite family can give you the low-down on 10 of the most popular social media formats.
Getting in shape is no easy feat. It takes blood, sweat and tears to tone up and trim down. What if there was a better way?
Last January, fitness instructor Melissa Allen began a lifestyle change that resulted in a 40-pound loss. After excelling at the basics of getting in shape — changing her diet and dedicating gym time — she was bored of the same gym routine.
After branching out to training for 5K runs, Allen had to take a break because of knee pain. What was she going to do besides the same old elliptical and weight lifting at the gym?